AI INCENTIVE PLATFORM · POWERED BY PMPS™

Pick the behavior you want more of. Pay only when it happens.

The offer finds the right customer on your existing stack. The profit is proven against a holdout.

Calculate my opportunity
7.4× return on spend*
Budget capped by you
Measured against a holdout
*Illustrative pilot figure. Your pilot is measured against a baseline or holdout.
evenskyn.com / checkout
Serum bottle
Collagen Boost Serum
Qty 1
$58.00
Your reward: $12 off your next order
Funds only if you come back within 30 days. No points, no signup.
Subtotal$58.00
Pay now
167
CAME BACK
$18.5k
NEW REVENUE
WHO IT'S FOR

Built for the businesses customers come back to.

Beauty and skincare products
Beauty & skincare
$12 off your 2nd order
Fashion and apparel rack
Fashion & apparel
$15 back over $120
Coffee shop counter
Coffee & QSR
Free pastry with any drink
Restaurant plated dish
Restaurants
$10 off your return visit
Home goods shelf
Home & living
5% back on bigger baskets
Wellness studio
Health & wellness
$20 per verified referral
SIX OUTCOMES

What do you want more of?

Pick one. The platform handles the rest.

Welcome — $10 off
your first order
Acquire
PAYS ON FIRST PURCHASE
Complete checkout
$8 back if you finish today
Convert
PAYS ON COMPLETED CHECKOUT
$12 credit unlocked
valid 30 days
Return
PAYS ON SECOND VISIT
$42
+45%
$61
Expand
PAYS ON BIGGER BASKET
We miss you — here's $15 back on your next order
Salt & Vine · now
Reactivate
PAYS ON RETURN PURCHASE
$10 each — both of you
Refer
PAYS ON VERIFIED REFERRAL
EVERY CHANNEL

The offer meets customers where they already are.

Aurora Coffee
Text message · 9:41 AM
Good morning — your free pastry unlocks with any drink before Friday.
Tap to add to wallet →
SMS & email
Through the tools you already send with
Sage linen throw
Linen Throw — Sage
$89.00
$14 off your next order — funds when you check out today.
Pay now
Checkout
Shopify & Stripe, no rebuild
Scan at the counter
$5 off your next visit — claims in one tap
In store
QR at POS, receipts, and tables
THE PROOF

A number finance will accept.

Incentives fund only when the behavior happens — then the result is compared to customers who got nothing.

CAPPEDYou set the spend limit. The platform enforces it.
COUNTEDEvery action is verified before anything settles.
COMPAREDIncremental gross profit, measured against a holdout.
Pilot · Second purchase
DAY 14 OF 14
SPEND
$2,500
of $2,500 cap
ACTIONS
167
verified
REVENUE
$18.5k
incremental
RETURN
7.4×
on spend
REPEAT-PURCHASE RATE · 30 DAYS
Holdout
8.2%
Incentivized
14.6%
Illustrative pilot. ±4 points at 95% confidence.
OPPORTUNITY CALCULATOR

Get your numbers in 3 minutes.

Opportunity size, a suggested pilot budget, and a measurement plan — emailed to you as a PDF. Free.

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Your business
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See my numbers →
Your opportunity, in numbers
PILOT BUDGET
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EST. ACTIONS
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EST. REVENUE
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EST. RETURN
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Estimates for a {{ bizLabel }} business at {{ revLabel }}/mo targeting “{{ outcome }}”. Your pilot is measured against a baseline or holdout — the PDF includes the measurement plan.
Email me the PDF
✓ On its way to {{ email }}. No spam — one PDF, one follow-up.
← Back
MARKET PRECEDENT

Outcome-based promotions aren't new.

Rewards tied to real-world outcomes aren't new. The technology to run them capped and measured is.

Mattress showroom with football
RETAIL · 2021
A free mattress — if Michigan State won.
TrueSleep tied a free-mattress promotion to football outcomes. Customers cared, and the exposure was a known, hedgeable number.
Read the source →
Airport departures board
EVENTS · 2025
$3M of flight-cancellation risk, hedged.
NEXTPredict hedged a conference against flight cancellations through a prediction market. External events, priced and covered.
Read the source →
Market precedents are illustrative only. Referenced companies are not IncentivPay customers, partners, endorsers, or affiliates unless explicitly identified elsewhere.
THE TECHNOLOGY LAYER

Powered by PMPS™.

The probability rails underneath every incentive: priced, verified, capped, settled.

Campaigns
Budget caps
Reports
PMPS™ RAILS
Price Verify Cap Settle
Visit PMPS.ai →
Your customer just sees one clear offer.

Frequently asked

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Start with one behavior and a capped budget.

Two weeks. One measurement window. An incremental gross-profit number at the end.

Calculate my opportunity